Ariel Irby is a designer, strategist and art director based in Los Angeles and London, creating for brands with purpose.

With a strong background in experience design, Ariel blends strategy with visual design — creating innovative, culturally-captivating experiences. She leads accessible design process at BASIC/DEPT®, crafting a human-first approach to creating design systems that are inclusive to all audiences. Her practice focuses on inclusive and accessible digital experiences that go beyond the typical “checklist,” looking at it as an opportunity for creativity. She is currently Design Lead at BASIC/DEPT® and slinging drinks over at Courtside.

Email Are.na . Spotify

Selected Clients

Google
Wilson
Meta
Colgate
Vizio
The Ordinary
Nike
AT&T
New Balance
Crooked Media
Vote Save America
Kith
Lululemon
Kate Somerville
Garrett Leight Optical
Anastasia Beverly Hills
Youtube
Pinterest

Services

Experience Strategy
Product Design
Web Design
Branding & Visual Identity
Art Direction
Packaging Design
Editorial Design

Awards

Webby People’s Choice Award - Accessible Tech, 2024
West Coast Regional Winner - Packaging, Print Regional Design Awards, 2017