Ariel Irby
 

In Progress: Running a beverage brand, launching a new site for a health tech company, and creating a new approach to inclusive and accessible web design.

 
 

Courtside

Bringing to life hydration for everyday play!
Brand Positioning, Brand Strategy, Brand Identity, Art Direction, Photography, Web Design, Packaging Design, Collateral Design, Campaign, Email Design
2021 — present


Vizio

Giving a whole new look to immersive entertainment for all.
Experience Strategy, Website Design, Photo & CGI Art Direction
2023

2023 Webby Award Honoree Websites and Mobile Sites Best User Experience
2023 Webby Award Websites and Mobile Sites Best User Interface


*US based website
*Request to see case study


Daniels’s Music Foundation

Creating a new approach to inclusive and accessible web design.
Branding Identity, Experience Strategy, Web Design, Photo Art Direction
2023

2024 Webby Winner for Accesible Tech
2024 Anthem Award Silver Winner, Diversity, Equity & Inclusion

*Request to see case study


Meta

Concepting the Quest ecomm site.
Website Design, AI Strategy
2024

*Request to see project


Colgate

Building an app for the whitening product line.
Experience Strategy, App Design
2024

*Request to see project


GM Studio

A new look for a legacy architecture studio.
Branding Identity, Web Design & Development
2022


Halo DTLA

Bringing to life a new LA gathering space.
Branding, Art Direction, Campaign, Website Design
2021

 

Vote Save America

Making history 2020 election education.
Website Design, Art Direction
2020


Crooked Media

Building the hub for all thing Crooked.
Website Design
2020


Vitamin A Swim

Refreshing the digital look for California beachwear.
Art Direction, Website Design
2020

 
 

Archive (2016 — 2023)


Google

Brand Studio Campaign & Strategy

Refreshing the google experience for a new Gen Z audience


AT&T

 

att.com

 

Strategizing the future of AT&T offerings and plans.


VIZIO

 

vizio.com

Refreshing the online brand experience for a new era of entertainment.


Matter of Fact

matteroffact.com

Building a digital visual system for a new skincare brand rooted in science.


Bare Republic

Video Campaign

Crafting a visual story for a new product line.


Google

 

Google Doodle Book

Bringing to life the history of the Google Doodle through a print and AR experience.


Nike

Run Club App

Telling stories from Nike’s active community.


Wilson

Web Refresh & Social Assets

Refreshing a digital presence for a legacy sporting brand.


Seed

Social Campaign Design

Animating stories for digital platforms.


Garrett Leight Optical

2019 Fall Lookbook

Designing a eye catching lookbook for a California-native brand.


Lululemon

lululemon.com

Refreshing the seasonal look for women’s and girls web presence.


New Balance

2018 Fall Lookbook

Designing a print experience for a global sportswear brand.


Beauty Beez

Branding Identity

Building a modern and sleek identity system for an inclusive beauty store in LA.


Jiant Hard Kombucha

jiantkombucha.com

Creating a web experience for a fast-growing CPG brand.


FIGat7th

Art Directing illustrators to create a seasonal look for OOH and social for DTLA’s shopping hub.

2020-2021 Seasonal Campaigns


KITH

KITH x Adidas Soho Retail Design

Creating a retail experience for a legendary collaboration.


Pinterest

Video Campaign

Created a video series for the Art of the Pin and the Pin Collective.


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