Ariel Irby
 

Daniel’s Music Foundation

Creating a new approach to inclusive and accessible web design.
Branding Identity, Experience Strategy, Web Design, Photo Art Direction
BASIC/DEPT® 2023

In our collaboration with DMF, accessibility wasn't an afterthought but the cornerstone of our design philosophy. Rejecting the notion that accessibility detracts from aesthetics, we embraced it as an opportunity for creative innovation. Mirroring DMF's commitment to inclusivity, we crafted a digital experience that welcomed all, employing vibrant visuals, clear language, and intuitive navigation to ensure equal participation without compromising on vibrancy or impact.

Our design system prioritized inclusivity at every turn, from color selection to UI elements, catering to diverse needs and preferences. Through thoughtful curation of content and seamless interactions, we echoed DMF's ethos, allowing users to engage at their own pace while embodying the joy and inclusivity central to DMF's community-driven mission.

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Role: Design Director
Creative Team: Linnea Steves, Jackson Bailey, Jen Hayes, Alexa Katz, Krista Harder

2024 Webby Winner for Accesible Tech
2024 Anthem Award Silver Winner, Diversity, Equity & Inclusion

 
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